Case Study
Boosting Organic Growth for Lawatherm with SEO
Lawatherm, a company in the [HVAC/industrial solutions — adjust if needed], partnered with me to strengthen its online visibility and attract high-intent organic traffic. Despite having a functioning website, Lawatherm needed a consistent SEO strategy to improve keyword rankings, capture more qualified leads, and stay ahead of competitors.
The Challenge
- Limited organic visibility: The website was not ranking strongly for target keywords.
- Traffic plateau: Monthly sessions showed limited growth before intervention.
- Competitive niche: Needed stronger off-page signals to compete with established players.
My Approach
To address these challenges, I implemented a structured SEO strategy focusing on both on-page and off-page improvements:
On-Page Optimization
- Enhanced meta tags, headers, and descriptions for target keywords.
- Improved website structure and internal linking for better crawlability.
- Optimized content to align with keyword intent and search relevance.
Off-Page SEO
- Executed backlink-building campaigns via niche directories, guest posts, and content submissions.
- Shared industry-relevant content to increase domain authority.
- Consistent off-page activity to boost keyword traction.
Results (May 2025)
- Organic Sessions: 469, establishing a strong share of overall traffic.
- 117 organic sessions, a +51.95% increase vs. August.
- Keyword Rankings: Movement recorded across multiple targeted keywords (see full ranking report).
- Regional Reach: Growth observed in organic sessions across multiple geographies, showing wider visibility.
Insights
- The steady 8% traffic growth validated the impact of on-page and off-page improvements.
- Organic sessions accounted for a large portion of total traffic (469 of 713), proving SEO as the strongest channel.
- Keyword rankings began showing upward movement, setting the foundation for long-term visibility.
Way Forward
- Continue strengthening the backlink profile with authority-driven links.
- Expand keyword coverage with long-tail and semantic search terms.
- Regularly refresh website content with SEO-rich blogs and resources.
- Conduct technical audits to further improve site performance and indexing.