Case Study
Driving 200% Revenue Growth for a Fintech SaaS
A fintech SaaS that simplifies categorization and organization of financial data partnered with DemandMagic to accelerate growth. Within just six months, our tailored demand generation strategy helped them achieve 200% revenue growth while building lasting brand visibility.
The Challenge
Despite having a powerful product trusted by accountants and businesses:
- Low Market Visibility – Struggled to stand out in a crowded fintech landscape.
- Weak Lead Pipeline – Needed a scalable and predictable lead generation system.
- Engagement Gap – Lacked consistent user trust and touchpoints to convert interest into adoption.
The Turning Point
The company chose DemandMagic because of our expertise in B2B growth marketing and a track record of scaling fintech and SaaS companies. What they needed wasn’t just ads, but an integrated system that combined credibility, reach, and conversion.
Our Strategy
We designed and executed a multi-channel strategy across:
- Paid Ads – Hyper-targeted campaigns aimed at decision-makers in finance and accounting, with messaging focused on time savings and efficiency.
- LinkedIn Authority Building – Created a thought leadership presence through consistent posting, engagement, and client success stories.
- Cold Email Outreach – Personalized campaigns highlighting product value, reaching thousands of qualified leads directly.
- Conversion Optimization – Optimized landing pages, content, and CTAs to ensure high lead-to-customer conversion rates.
Impact & Results
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Revenue Growth in six months, surpassing targets.
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Increased Engagement – LinkedIn engagement grew by double digits, while cold outreach achieved record-high response rates.
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Stronger Brand Positioning – Recognized as a trusted fintech partner among accounting professionals.
Beyond Expectations